- Seventy (70) percent of smartphone owners look at restaurant menus on their devices. (Source: QSR Online)
- Today, 95 percent of independent restaurants do not have a mobile website. (Source: Food Tech Connect)
- Despite a perceived impact on consumer loyalty, only 16 percent of restaurants have a mobile app. (Source: Food Tech Connect)
- More than 80 percent of diners browse menus online before they go out, making websites — especially mobile-responsive ones — a must. (Source: IT Business)
- About 60 percent of consumers have read an online review at least once before visiting a restaurant. (Source: National Restaurant Association)
- Moreover, 34 percent of consumers say online reviews play a factor when deciding where to eat. (Source: National Restaurant Association)
- A one-star increase in Yelp rating can lead to a corresponding increase in revenue of anywhere between five to nine percent. (Source: National Restaurant Association)
- Almost 80 percent of consumers agree that technology improves their restaurant experience. (Source: Pymnts.com)
- More than 80 percent of restaurant owners in the U.S. say the technology would “help increase sales, make their restaurant more productive, and give their business a competitive edge.” (Source: Pymnts.com)
- More than two-thirds of consumers think businesses should use SMS and texting to communicate with them. (Source: SAP via Marketing Charts)
- Almost half of the limited-service restaurants say they are lagging when it comes to technological innovation and adoption. (Source: National Restaurant Association)
- Seventy-eight (78) percent of limited-service restaurants and 90 percent of franchisees say technology in a restaurant provides a competitive advantage. Similar numbers agree that technology makes their operation more profitable. (Source: National Restaurant Association)
- More than 90 percent of smartphone users search for information about restaurants on their devices — and 84 percent of them contact a business using their devices as a result of a search. (Source: Food Tech Connect)